Dubai Economy & Tourism

Our team crafted the concept and delivered full production across video, photography and podcast, involving over 40 inspiring women. The campaign celebrated their achievements while reflecting the visionary legacy of Sheikh Zayed. Presented in a cinematic style, the piece featured a moving poem written and performed by a Dubai Tourism team member. Produced in Arabic with English subtitles, the video gained strong resonance, blending authentic storytelling and cultural sensitivity. The campaign became a striking tribute to women’s contributions and Dubai’s progressive vision.