We handled creative direction, writing, and campaign assets for the Rawalpindi Express film, a global sports biopic about Shoaib Akhtar.
Results & Metrics
Our team crafted an engaging storyline and dynamic promotional assets, capturing Shoaib Akhtar’s electrifying journey. Through striking visuals and strategic messaging, the film’s poster and press release attracted widespread attention. Despite tight deadlines, the campaign successfully built anticipation within cricket communities and the film industry. The media coverage was overwhelming, boosting engagement and paving the way for the film’s successful international release.