Emirates Ice Hockey

Date

April - 2025

Role

Creative Concept, Digital Campaign, Branding

The Brief

Emirates Sports Ice Hockey aimed to create excitement and curiosity for their new ice rink in Dubai, building anticipation throughout the year.

Results & Metrics

We created the impactful tagline “ICE IS COMING,” inspired by “Winter is Coming,” to spark curiosity and excitement. This bold statement was prominently featured across print and digital platforms, maintaining buzz throughout the year. Supported by strategic digital content, the campaign generated significant attention and positioned the new ice rink as a game-changing addition to Dubai’s sports scene, successfully building anticipation for its launch.

$25-$30

Cost per lead each month on
non-branded keywords.

$120-$160

Total leads generated each month

66%

Percentage of leads from mobile devices.

143%

Increase in overall revenue since switching to Coozmoo