Emirates Sports Ice Hockey aimed to create excitement and curiosity for their new ice rink in Dubai, building anticipation throughout the year.
Results & Metrics
We created the impactful tagline “ICE IS COMING,” inspired by “Winter is Coming,” to spark curiosity and excitement. This bold statement was prominently featured across print and digital platforms, maintaining buzz throughout the year. Supported by strategic digital content, the campaign generated significant attention and positioned the new ice rink as a game-changing addition to Dubai’s sports scene, successfully building anticipation for its launch.
$25-$30
Cost per lead each month on non-branded keywords.
$120-$160
Total leads generated each month
66%
Percentage of leads from mobile devices.
143%
Increase in overall revenue since switching to Coozmoo