Red Bull

By filming both Red Bull and Dubai Basketball’s videos at the same location with varied perspectives, we created visual intrigue and suspense. The subtle use of a falcon feather as a unifying symbol added mystery and narrative cohesion. This creative approach sparked curiosity, leading to high engagement and organic conversation across social platforms. The cryptic rollout built anticipation around the collaboration, making a strong impact and amplifying visibility for both brands through storytelling, symbolism, and strategic content placement.